For more than 15 years I've partnered with top brands, agencies, and production companies to create TV commercials, web spots, branded content, and documentary series. A tinkerer and collaborationist at heart, I love finding creative solutions that improve content and maximize impact.
To launch their premium sportwear brand, OMORPHO GRAVITY SPORTWEAR featured athletes, artists, and performers using their product in a set of doc-style videos for social media and the web. I was hired by Revery to edit 5 of these films, which needed to highlight the unique new product, while providing insight into the each celebrity, and engage viewers.
Via the agency VMLY&R NYC and production company Resonant Pictures, I cut a series of spots showcasing Dell's partnership with small businesses across a variety of markets.
As a lifetime soccer fan, working with Adidas has always felt like a perk. Alongside Sockeye Creative, some of the projects I've had the opportunity to work on include:
A spot starring Mo Salah, featuring Ramy Youssef's voiceover, with a heavy dose of game footage and social media content blended in. Part of Adidas' global Impossible is Nothing campaign, it's racked up over 45 million views, and counting...
A profile on NHL star PK Subban that gives insight into the player on and off the ice.
A mixed media hype piece for the new Adidas OZWEEGO shoe, with a strong 90s vibe.